A robot ball of light that is proscribed by a smart phone has won fans and game developers involved in the Consumer Electronics Show (CES).

Spheros when the ball is called, rolling on the floor on command, its movement is controlled by an Apple iPhone or Android device.

A light glows inside the ball as it moves about, stopping, starting and navigating around objects.

“The gaming options are endless,” said Jim Booth, vice president of business development for Orbotix, the Boulder, Colorado-based company behind Sphero, a finalist for a “Best of CES” award.

“You can get simple driving apps to more complex multi-player games,” Booth said. “Office golf — we’ve had hundreds of ideas.”

“We’ll develop games for it and we’re going to open up the platform to other developers to develop what they like,” he said.

Booth said Sphero will go on sale in the United States in late 2011 and will cost under 100 dollars smart phone not included.

He said that the ball is proscribed from a smart phone with Bluetooth technology and has a gyroscope and an accelerometer.