As with all major destinations in the United States, Sin City has felt the recession in full throttle. But the economy Vegas, built entirely of the costs – or to play the 33 Strip casinos, relaxing, luxurious spa, or to shop for luxury malls – the tourists need more than anything else.

And from early 2011, the marketing message of the city is heavily focused on those who have survived the economic downturn. Why push? Survival, said Rob Dondero, executive vice president of R & R Partners, Las Vegas public relations company that invented the famous “What happens in Vegas stays in Vegas “slogan, frankly. “Las Vegas has always been a survivor and is very robust.

“But it was not by chance. We must be the first destination to be in (recession). When we do, Vegas have 150,000 rooms to fill every night, and it will not happen on its own initiative. Need much support. R & R again teamed with the Las Vegas Convention and Visitors Authority, the chief marketing arm of the city to refine your marketing strategy and advertising for the visitors after the recession.

Marketing plan for 2011 will be presented to the Convention and Visitors Board Meeting of the administration next month. New post-recession ad – some 8 million worth of online, print, television, radio, billboards and – were still being developed and should be introduced in the first quarter of next year. The objective is clear: men and women aged 21-54 who want to go to Las Vegas for fun or to relax strict. Marketing campaign to attract business travelers, who also plays on the economic downturn and the value of the Vegas experience begins in the summer.

‘We are pressing on the mind-set post-recession, “said Dondero. “I will not say “caution” but … They [potential visitors] are better educated. They do not like surprises, which include all travel for a car. Want to know what you pay and what experience would be like. Of course, people are much more cautious in their spending. Before a three-day visit to Las Vegas this month, Leah Lee homework. The consultant’s billing 45, from Chicago she said a lot of attention to the offers in the Las Vegas casino hotels and airlines were offering.

“It is a decisive factor for me, “Lee said as she packed the investigation of Bally Thurs floor on a recent weekend night. Her husband, Daniel Lee, 43, played blackjack in the vicinity. “When you are able to get offers very good, it saves money fun” game, “she said. After arriving in Las Vegas, the couple watched their spending.

We can look close, “he said. “We do not spend more than you came. “It is been reduced spending per visit to travel both nationally and in Las Vegas is no exception. Visitor’s leisure spent about $ 590 for a trip to Las Vegas this year, according to the Convention and Visitors Authority. This figure was about 15 per cent of prerecession level two years ago.

Other than on a positive note, recreational visits increased by 3 percent from 2009. From January to September in Las Vegas hosted 28.2 million visitors, of which 24.7 million for recreation. For the same period of 2009, the city welcomed 27,500,000 visitors, of which 23.9 million were tourists. Inessa Moneta, a sales representative for a jewelry post within Paris Casino Las Vegas, knows firsthand that discretionary spending has been reduced. She said she could tell by the number of units sold per day.

“Fifty per cent of the business away because the recession began two years ago, “he said, among those customers. “We have less people coming in. They are spending less money. “You can help sales, he said, pieces of jewelry stand beams, which offers two or more discount. “Promotions will help when purchasing a bundle, “said Moneta.

As the main destinations in the U.S., put Las Vegas at national trends and what happens here will not be here, “said Meryl Levitz, head of the Greater Philadelphia Tourism Marketing Corp. She said the agency in Philadelphia with Love XOXO campaign was developed in direct response to the economic downturn.